• Boutique services: The needs of all customers are different and this requires different services.
  • Transparent pricing and low costs: Customers should accurately know their fixed or unstable costs.
  • Risk determination: Every application does not need to result in registration, but the risks should be stated.
  • Correct Guiding: The object is not only the application but also obtaining really protectable trademarks, patents and designs. Thus, it is recommended for the customer not to apply according to the circumstances but to find new trademarks and to perform further innovations.