Markiz Patent in Daily Sabah Newspaper

Firms put their corporate colors under legal protection

Registration of corporate colors was led by international companies; however, Turkish companies have recently started to be proactive in submitting applications for registering their corporate colors as well.

AA Economy News

According to the statement made by Istanbul-based Markiz Patent, domestic companies have also accelerated their actions in recent years after foreign companies to apply for their institutional color registration. Companies started to take their corporate colors under legal protection.

A rapid increase was observed in the color trademark applications made by domestic companies to the Turkish Patent Institute (TPE) in 2019. The first color trademark application was made in Turkey in 2016. In the last three years in color trademarking, 72 companies have applied to register their corporate colors. Color Trademark applications registered by Turkish Patent Institute (TPE) increased by 65 percent in the first 10 months of 2019 compared to the previous year.

According to the statement, the inseparable duo of Fenerbahce football club is yellow-navy blue, were registered by the Turkish Patent Institute upon the application of the club. One of the first institutions to register its colors in the financial sector was Kuveyt Türk. Another participation bank, Albaraka Türk, was among the financial institutions that registered color trademarks. In addition, ready-made garments company LC Waikiki Mağazacılık AŞ was one of the domestic companies that registered its corporate colors.

The founder of the Istanbul-based Markiz Patent, patent and trademark attorney Orhan Eriman, made the following comment regarding the color trademarking which experienced growth in recent years,

"The companies which applied to the Turkish Patent Institute to receive Color Trademark, usually have a corporate structure and they are well-known companies in Turkey. We witness that organizations that distinguish themselves with their logos, slogans and colors make applications to legally protect the corporate color Trademark. The application process in color Trademarking should be handled meticulously, otherwise companies can get the rejection response from TPI. ”