Property rights of the innovative ideas that change the World...

Property rights of the innovative ideas that change the World...

WHY IS THE WORLD INTELLECTUAL PROPERTY RIGHTS DAY IMPORTANT?

Every April 26, we celebrate World Intellectual Property Day to emphasize the role Intellectual Property Rights play in promoting innovation and creativity.

2020 World Intellectual Property Day puts innovation and the intellectual rights that support it at the center of efforts to create a green future. Why? Because the choices we make today shapes our tomorrow. The world is our home and we must take good care of it.

A strong Intellectual Property System supports the emergence of a green economy. The patent system supports the development and spread of environmentally friendly technologies that enable us to address the climate crisis and build a green future.

Design rights enable optimal use of resources and designers to create useful, attractive and environmentally friendly products for consumers.

Trademarks support the emergence and growth of businesses built on environmental sustainability principles by offering a wider and more environmentally friendly product and service range.

Geographical indications also encourage more sustainable use of natural resources and promote the development of more durable products by supporting global food security.

As Einstein said, we cannot achieve different results by doing the same thing over and over. If we seek different results, we must be innovative in our approaches, thoughts and business models.

Choices we make and products we buy daily determine how green our future will be. Innovation and intellectual property rights play a major role in paving the way for a green future.